Simulator Challenge and Exclusive Artworks Await Visitors at Suzuki’s Singapore Motor Show Booth!
Suzuki has engaged local artist Erika Tay and the folks at Legion of Racers to deliver a holistic experience for attendees of the Singapore Motor Show.
Visitors can also feast their eyes on the Japanese marque’s various car models, including the Suzuki Swift, Swift Sport, Jimmy, and Ignis. Look out for the vibrant and colourful designs that decorate their booth, which helps to create a fun and dynamic environment to be in!
In collaboration with local artist Erika Tay, fun and bold artworks have been created to celebrate the unique personalities of Suzuki’s line-up. On the Suzuki Swift, the Kitsune, a fox well known for its cunning spirit and intelligence, mirrors the Suzuki Swift’s zippy and spicy personality. The illustration of the rabbit has a dual meaning - a symbol of speed and a nod to 2023, the Year of the Rabbit.
The Swift Sport dons an illustration of a maneki-neko, the Japanese beckoning cat, believed to bring good luck and fortune, surfing on waves to represent the high degree of responsiveness and an exhilarating experience behind the wheel. 
Similar to the classic exterior of the Suzuki Ignis, the Daruma dolls designed by the artist presents a timeless representation of Japanese culture. The illustrations represent the sentiment of past meets present, while the modern symbols capture the quirky, bold spirit of the Ignis.
Illustrations of Samurais grace the metalwork of the Jimny, and serve as a reference to the 4x4’s no-nonsense, go-anywhere attitude. It is also a homage to its abilities to traverse the harshest of terrains, adapting to confront any challenges.
Customers who purchase their Suzuki vehicle at the booth have the option of receiving their vehicle with the decal. For non-drivers, the artwork is also available for purchase.
If you are less artsy and prefer to do the talking on track, you can have a pop at Suzuki’s simulator challenge. The Time Attack Challenge allows you to race against your peers on a simulator track of Orchard Road, designed by Legion of Racers. Each participant gets a total of 3 minutes on the simulator to record the best lap time.
The contestant with the fast time lap has the chance to snag exciting prizes like a Nintendo Switch Lite! You can also walk away with event-exclusive Suzuki merch by taking part in their pop quiz! Building cars and delivering experiences — that’s the Suzuki way!
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