“Win With Changi” Winner Drives Away with Porsche Taycan, Retail Shows Promising Recovery
Concession sales at Changi Airport have been boosted as passenger traffic continues to see steady recovery since the relaxation of Singapore’s border measures in April 2022.
Changi’s stores in the transit and public areas, as well as its online sales, recorded total concession sales of S$1.1 billion in 2022, representing 37% of sales in 2019. Sales in December 2022 reached 58% of the 2019 level on the back of a passenger traffic recovery to 72%.
More than nine in 10 landside and airside shops are open today to serve travellers as the airport prepares to welcome even more passengers in 2023. Travellers from Indonesia, India and Thailand led the way as the biggest spenders at Changi Airport in 2022, with Liquor & Tobacco, Perfumes & Cosmetics, and Luxury emerging as the most popular product categories.
Various campaigns were also launched to promote retail spending. One such campaign was the year-long ‘Win With Changi’ programme, with a grand prize of a Porsche Taycan, as well as up to 100 million Changi Reward points. It ran from November 2021 to October 2022, receiving 1.6 million participating entries, contributing total sales of about S$411 million.
To participate in ‘Win With Changi’, members of Changi Rewards (CR), the airport’s loyalty programme, just needed to spend S$50 at the airport’s terminals, Jewel Changi Airport (Jewel), iShopChangi or Changi Eats to participate.
Out of the qualifying buys of the 12 Grand Draw finalists, half were purchased from Changi Airport’s terminals and iShopChangi, while the other half were from Jewel. Singaporean Amanda Marie Siow, 30, challenged the 11 other campaign finalists in a series of four thrilling games in an event held at Jewel’s Cloud9 Piazza, ultimately emerging as the overall winner.
The teacher took home the coveted grand prize of an all-electric Porsche Taycan. “I’m so thrilled to have won the grand prize for ‘Win With Changi’,” beamed Ms Siow. “Shopping at Changi has led to such pleasant surprises – who would have guessed that dining at Canton Paradise in Terminal 3 would land me as December’s finalist for ‘Win With Changi’, let alone be able to win the Grand Draw! With so much to look forward to at Changi, I’ll be sure to keep shopping and dining here.”
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