Mazda Unveils Latest CX-60 SUV, Announces Dezire+ Programme for Its New Buyers

Consumers seeking a large SUV with a Mazda badge now have another compelling option to choose from. The all-new CX-60 joins the Japanese brand’s line-up, and serves as its current flagship.

It builds on Mazda’s recent quest to produce more premium vehicles, which can clearly be seen throughout the vehicle. The familial ties to the rest of its stablemates are strong, though there appears to be a slight evolution to the KODO design language that we’ve come to know and love.

For starters, unlike the softer edges in the other CX model vehicles, the CX-60 has a more squared-off front end. This gives it some serious road presence. The headlight clusters are now split, with the DRLs now being integrated into the grille itself. You won’t find signal lights up front here - the aforementioned DRLs do double duty as indicators.

Elsewhere, it maintains the same styling as most of the existing cars, albeit slightly tweaked to make it worthy of being an upmarket vehicle. 

And this theme continues on the inside. You’d not find copious amounts of hard, scratchy plastics here, as all common touch points have been trimmed in a variety of squidgy, soft-touch materials. Everything has been designed and engineered to adhere to the Japanese philosophy of Kaicho, where all elements have been thoughtfully appointed to work harmoniously together.

Other subtle design touches include the optimisation of footwell space. This allows for better positioning of one’s feet, making it easier to find an ideal driving position. 

Powering locally-delivered CX-60s will be a 2.5-litre four banger without forced induction. The SkyActiv-G engine is mated to a brand new eight-speed gearbox, sending power to the rear wheels. It may only develop 188 bhp and 261 Nm of torque, but this is still sufficient to propel the car to 100 km/h from a standstill in just 9.6 seconds.

You can alter the car to suit your driving style with Mazda’s Intelligent Drive Selector, allowing drivers to switch between a more sedate ‘Normal’ mode, or a ‘Sport’ mode for when you desire to drive more spiritedly.

And speaking of desire, Eurokars has also launched an all-new ownership experience for owners of higher-end Mazda models. The Dezire+ programme aims to focus not only on the car itself, but on the holistic experience.

Those who buy a CX-60, or the upcoming CX-80, will automatically be enrolled into the programme. A carefully-selected list of experiences, privileges and gifts will be made available to the owners, and serves as a platform to build rapport between the brand and its clients. No longer should car ownership be strictly about the car itself; rather the whole lifestyle/ownership aspect needs to complement the direction of where Mazda is headed for.

Mazda is now selling the CX-60. Only a single variant will be made available locally, and Mazda wants $278,888 for the car. Stay tuned for our in-depth review later down the line!

Photo Credits: Muhammad Mu'tasim (@mutasimdrives)

Read More: mReview: Mazda CX-5 2.0 Luxury Sports - Japan's Hidden Gem

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