Singapore’s fastest racer crowned in 'Bridgestone Rivals: Race to the Top'

(From left): Dennis Lee, head of sales, Bridgestone Tyre Sales Singapore Pte Ltd; Chua Xing Han, winner of 'Bridgestone Rivals: Race to the Top'; Lennard Kwek, head of brand marketing & communications, Bridgestone Asia Pacific Pte Ltd.

Bridgestone, a renowned name in the world of automotive and motorsports, has taken a bold step forward with its latest event, 'Bridgestone Rivals: Race to the Top'. 

This exciting partnership with Forza Motorsport aims to connect with a younger, more dynamic generation of car enthusiasts and gamers. With an unwavering commitment to excellence, Bridgestone continues to strengthen its partnerships with best-in-class brands in both the automotive and motorsports industries.

A new era for Bridgestone: Extending motorsports legacy into the virtual realm

In an effort to stay relevant and appeal to the next generation of racing enthusiasts, Bridgestone has seamlessly transitioned its storied motorsports legacy into the virtual world. For the first time, Bridgestone has partnered with Forza Motorsport to become the official tyre partner in the game's latest edition. This collaboration includes a special Rivals event, where participants raced to secure a top spot on the leaderboard at the Hakone Grand Prix, driving the Lamborghini Huracán STO.

From June 20 to July 11, 2024, competitors from Australia, New Zealand, Singapore, Taiwan, Vietnam, Indonesia, Malaysia, Thailand, and South Korea participated in the event, pushing their limits and showcasing their driving skills to climb the leaderboard. Participants not only experienced the adrenaline rush of racing the powerful Lamborghini Huracán STO but also unlocked an exclusive, in-game Bridgestone Racing Suit—a badge of honour for participating in this prestigious event.

From virtual realms back to real-world experience

The 'Bridgestone Rivals: Race to the Top' event concluded with an exhilarating victory as one racer clinched the title of Singapore’s fastest, securing the 27th position globally. With a remarkable lap time of 01:18:468, Mr Chua Xing Han stood out in a fiercely competitive field. The Prize Giving Ceremony was held on Monday, September 9, 2024, at the luxurious Lamborghini Singapore showroom at 24 Leng Kee Rd, Unit 01-03, Singapore 159096.

A key highlight of the event was an exclusive showroom tour and an experiential ride in the Lamborghini Revuelto, showcasing the performance of Bridgestone POTENZA Sport tyres. The winner also received an exclusive SecretLab Automobili Lamborghini TITAN Evo chair, a luxurious prize for e-gaming enthusiasts. The experience provided a unique opportunity to immerse in the world of Lamborghini.

A prestige partnership with best-in-class brands

The 'Bridgestone Rivals: Race to the Top' event is more than just a race; it is a celebration of precision, passion, and performance. Bridgestone’s collaboration with Lamborghini and Forza Motorsport exemplifies its commitment to partnering with best-in-class brands in both automotive and motorsports. The selection of the Lamborghini Huracán STO for this virtual race highlights the shared values of excellence, innovation, and a relentless pursuit of perfection between Bridgestone and Lamborghini.

Bridgestone’s commitment to the next generation

Blending the excitement of virtual racing with the prestige of luxury automotive experiences, Bridgestone continues to set the standard in automotive innovation and excellence.

Looking ahead, Bridgestone remains focused on preserving its motorsports legacy while building partnerships that resonate with both seasoned enthusiasts and newcomers. Expect more thrilling events and experiences that push the boundaries of what’s possible in motorsports.

The partnership with Forza Motorsport aligns with Bridgestone’s vision of bringing the "excitement of driving" to current and future drivers. This vision supports the development of a safe, enjoyable, and sustainable car and motorsports culture through initiatives like e-sports and engaging mobility experiences. As part of the Bridgestone E8 Commitment, the company fulfils its promise to "Emotion"—inspiring excitement and spreading joy in the world of mobility.

For more information on Bridgestone's Lamborghini Original Equipment Tyres, visit the Bridgestone Tyre Singapore website.

Download the Motorist App now. Designed by drivers for drivers, this all-in-one app lets you receive the latest traffic updates, gives you access to live traffic cameras, and helps you manage LTA and vehicle matters.

Did you know we have a Motorist Telegram Channel? Created exclusively for drivers and car owners in Singapore, you can get instant info about our latest promotions, articles, tips & hacks, or simply chat with the Motorist Team and fellow drivers.