Borneo Motors has revamped its Lexus showroom at 33 Leng Kee Road
The tastefully upscale facility is now even more faithful to the Lexus philosophy of Omotenashi (Japanese hospitality), with features and procedures which elevate the luxury automotive experience beyond Toyota.
The decor is described as merging Japanese aesthetics and Peranakan touches, with a tasteful blend of natural elements and modern sophistication to provide a sense of serenity in the heart of Leng Kee. The ground-floor display area for the latest Lexus cars is gently demarcated by a digital art installation called ‘Lexus - Poetry in Motion’.
Almost poetic in look and feel is the Lexus L Gallery on the second level, which showcases the automaker’s current flagship models LS and LM. This upper, and suitably upper-class, section of the Lexus showroom includes a VIP lounge which offers even more personalised service and is also available for private events.
Owners of the Lexus LS limousine, LM deluxe MPV, or the elusive LFA supercar, will qualify automatically for Lexus Concierge Care (to be launched in 2025 January).
The perks of this privilege programme by Borneo Motors for its prestige customers include convenient airport transfers, complimentary car collection/return (for servicing appointments), 24/7 roadside assistance in the unlikely event it is ever needed, and professional aftersales support for the life of the Lexus vehicle.
The VIP lounge is parked discreetly at the side of the Lexus L Gallery.
The good life of the Lexus owner naturally includes culinary delights, such as the Lexus Aichi Miso Cake crafted by Patisserie CLE specially for the redesigned Lexus Boutique. The kopi paired with the in-house cake is a bespoke blend by Brawn & Brains Coffee. The curated breakfast and afternoon-tea menus for Lexus customers have also been refreshed.
According to Borneo Motors, the progressive renovations took four months and cost $1 million. New Lexus job roles have also been created for guest relations executives and concierges.
With the classy new Lexus showroom, moving from mass-market Toyota to upmarket Lexus with Borneo Motors is more compelling and also more comfortable than before.
The Lexus Aichi Miso Cake features rich red miso and "styling" inspired by the LBX.
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