Porsche Asia Pacific lands a permanent spot in Changi Airport with ‘Porsche at Jewel’
The new experience space will feature a Porsche car display, a thematic Baker & Cook cafe, and Porsche merchandise.
This is the latest collaboration between Porsche Asia Pacific and Changi Airport Group, which have partnered for other high-profile activations in recent years.
These include the ‘Driving Tomorrow’ Porsche pop-up experience in 2021, the Vexx-painted Vision Gran Turismo concept car display at the spectacular Jewel Rain Vortex fountain in 2024, and this year’s ongoing ‘Changi Millionaire Experiences’ lucky draw campaign for shoppers which runs from 15 January till 31 December 2025.
Spending a minimum of S$50 in a single receipt at Changi Airport, Jewel or the retail portal iShopChangi.com will qualify for a chance to win a Porsche Taycan in the grand draw.
You don’t need to be a millionaire tourist or a loaded local to enjoy ‘Porsche at Jewel’ when it opens for business. The space will display one Porsche car (the model will be on a rotational basis), cafe treats by Baker & Cook, Porsche Design merchandise, and Porsche’s own lifestyle collections.
“With ‘Porsche at Jewel’, we aim to set best-in-class experiences, seamlessly integrating our brand into the lifestyles of our discerning customers. This visionary space also aligns seamlessly with Changi Airport’s reputation as a world-class travel hub, creating a home away from home for the Porsche community, both here and beyond,” said Hannes Ruoff, chief executive officer of Porsche Asia Pacific.
“The addition of Porsche’s first permanent point of experience not only injects a new category to Jewel’s retail landscape, but more importantly, further anchors our luxury offerings,” said James Fong, chief executive officer of Jewel Changi Airport Development.
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