Cycle & Carriage Singapore Introduces Kia’s New Logo Locally; Launches the New Cerato
(Photo Credit: Kia Singapore)
Cycle and Carriage Singapore has officially unveiled the new Kia logo locally. Alongside the brand new logo, Kia has also launched the new Cerato that is designed to inspire.
Kia Singapore has sold nearly 18,000 Ceratos for over 4 generations since its first debut in 2004. The fifth-generation Cerato hopes to inspire Singaporean car buyers with its new design, safety, and technology features as the brand progresses forward.
Bold Transformation
(Photo Credit: Kia Singapore)
Kia's brand new logo and slogan have finally become a reality after announcing it early this year. Ho Sung Song, Kia’s President and CEO, emphasises that “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”.
The new Kia logo now features a rhythmical, unbroken line that conveys the automaker’s commitment to bringing moments of inspiration, while its symmetry exudes confidence.
Kia has an ambitious plan to manufacture more sustainable vehicles through the usage of clean and recyclable resources, following their new slogan, “Movement that inspires”.
In line with the brand’s vision for the future, Kia Singapore’s flagship showroom and service centre in Alexandra will be the first to sport the new logo.
The New Kia Cerato
(Photo Credit: Kia Singapore)
The exterior has been through some noticeable facelifts at first glance. The front gets Kia's redesigned signature tiger-nose grille; it now looks slimmer and longer, evoking the futuristic outlook of the Kia brand and mission.
The continuous visual evolution follows through to the boldly shaped LED headlamp housings and the intersection of the side contour.
(Photo Credit: Kia Singapore)
(Photo Credit: Kia Singapore)
Kia gave the interior modern and practical luxury touches; you will find sporty Metallic trims and clean lines, making the interior sophisticated yet pleasing to the eyes.
Feature-wise, the new Cerato has taken a huge leap from its previous generation. It is now smarter, more comfortable and most importantly, safer for the driver and passengers on board.
(Photo Credit: Kia Singapore)
The EX and GT Line is fitted with a 10.25-inch touchscreen infotainment system, while the base trim gets an 8-inch touchscreen. Regardless of size, both come with Apple CarPlay and Andriod Auto connectivity. The GT trim gets an additional wireless smartphone charging bay to keep your Spotify playlist moving.
(Photo Credit: Kia Singapore)
Exclusive to the EX and GT Line is a new 4.2-inch LCD instrument cluster. Both trims also get cool features like the Smart Cruise Control and electronic parking brake with auto-hold, all of which elevate the level of convenience while on the road.
(Photo Credit: Kia Singapore)
For the ultimate driving experience, the Cerato GT Line’s interior is decked out in leather* and sports additional premium features like heated and ventilated front seats, 10-way power-adjustable seat with memory settings and an electrochromic rear-view mirror.
*Note that the interior is only available in black for the Singapore market.
(Photo Credit: Kia Singapore)
Both the EX and GT Line trims are equipped with a myriad of Kia's latest safety features:
- Forward Collision-Avoidance Assist (FCA)
- Blind-Spot Collision Warning (BCW)
- Safe Exit Warning
- Rear Cross-Traffic Collision Warning (RCCW)
- Driver Attention Warning
- Lane Keeping Assist
- Blind-Spot Collision-Avoidance Assist (GT Line only)
(Photo Credit: Kia Singapore)
This family-friendly sedan is powered by a 1.6-litre gasoline engine that features dual continuously variable valve timing (D-CVVT) and electronic fuel injection. The engine is mated to a 6-speed automatic transmission, which Kia claims is now smooth and precise.
The new Cerato is now available in three trims. For starters, the L retails from $87,999*, mid-range EX starts from $97,999*, and the range-topper GT Line retailing from $103,999*.
*Prices are accurate at the time of writing.
You can watch the digital premiere of the bold transformation of the Kia brand, and find out more about the new Cerato on Kia Singapore's Facebook Page or YouTube Channel.
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