Our mCOTY 2024, campaign performed like a turbocharger - spooling up from December/January, boosting with gusto in the first half of the dragon new year, and reaching the redline in the fast-and-furious fourth quarter.
We initially expected 50 new cars to be in the running for mCOTY 2024, based on an average of one newcomer per week, but the final tally was about 75. Half of them are electric cars, in a sign of the times.
In the same spirit of the 2024 Paris Olympic Games, the Motorist team also sought out winning automotive “Olympians” from the field of contenders who qualified.
All the cars in mCOTY 2024 earned their spots in the competition, but only the ultimate winners in their respective categories would score gold medals and equally solid accolades for their automotive excellence.
How well the car does what it's designed to do, and also how cost-effectively it fulfils its motoring mission.
How the car performs on the road and feels behind the wheel - relative to its peers, for its station in automotive life.
The car's unique characteristics on top of the usual attributes - a special quality which enables the car to stand out in a crowd.
We are thrilled to announce our esteemed sponsor for Car of the Year 2024. Our petrol partner, Esso, has been a dedicated supporter since 2022, fuelling our journey with their premium-quality fuel and unwavering commitment. We are grateful for their continued partnership in making our Motorist Car of the Year a success.
